Esohe Igbinoba is a Brand Storytelling Strategist and Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs how to create storytelling brands that are impactful and very profitable.

As a Brand Storytelling Strategist, she helps them to use their own stories to market their brands online, through her unique system: Brand Experience Design. She has helped over 100 people use this system to get results in their lives and businesses. She enjoys writing, storytelling and meeting new people.

Esohe is passionate about people and a great believer in their potential. Through her work at The Global Brand Network, she has been able to build a community of over 2,000 storytelling brands. She now teaches all she has learnt on her journey so far to entrepreneurs willing to leverage storytelling to build impactful and profitable businesses. She helps them through her one on one coaching programs, online courses and training programs.

My Journey so far

I am also known as Queen Esohe or Queen of Storytelling. However, it hasn’t always been this way. From a tender age of 6, I had become aware of my skills in writing, speaking and acting. I would take lead roles in church and school and totally enjoyed myself!

I grew into writing short stories and scripts for dramas. Also, anyone who knows me would tell you I love movies. Okay, that’s putting it lightly. I’m more of a cinema movie addict. I enjoy watching or reading great stories told by renowned storytellers.

Asides from my love of stories, I also love people. I enjoy spending time getting to know or be of service to people. I go to the movies often with friends especially my girlfriend, Raquel Jacobs, because she’s just a darling who loves people and stories too!

As I grew older, and became more aware of myself, I realized there was a unique career path for me that helped me connect with people, bond and share with them, tell stories and totally enjoy myself!
The most exciting part was I got to be paid for that! I couldn’t believe it! Hence, my career in sales began. I’ve sold things like recharge cards, pastries (doughnut and eggrolls), finger foods, clothes, tickets, physical products, visa services, real estate and even bread. Yes! I sold bread too! Lol.

In all these experiences, I learnt that stories were very powerful means of getting the attention and trust of people, earning their friendships and loyalty before asking for a sale.

I almost felt bad for getting paid for what I loved doing for free! However, as I interacted with other business owners and individuals, I realized that not everybody knew this powerful secret of storytelling. Those who knew it were not doing anything about it. They kept churning out the same promotional ‘’buy now’’ messages that had no soul and lacked resonance with people.

As a people person, I wondered how I was going to help correct this abnormally I saw in the market place. As I pondered on this, I had a conversation with my mentor, Steve Harris, CEO Edgeecution, Life and Business Strategist. He recommended that I attend Orange Academy, a brand management training school. I enrolled and I have never regretted it.

In that community, I met ‘’MAD MEN’’ like myself who questioned the status quo, understood the power of storytelling and had been using it for decades to build powerful brands, endeared to their audience, telling unforgettable stories and enjoying profitable returns in their businesses.

In this same season, I had the privilege of volunteering at an event (Social Media for Business Bootcamp (2015) by John Obidi). An event 3 of my mentors, Steve Harris, Victor Bassey and John Obidi were speaking at.

I had attended the event with burning questions on how to empower entrepreneurs with what I knew, helping them build global storytelling brands. After the event, I was so excited that I didn’t have to re-invent the wheel. I could just learn from the masters. I got the clarity I needed to start my organization, The Global Brand Network and with the help of my mentors I’ve been able to build a community of over 1,700 storytelling brands and personally worked with over 100 of them.

It’s been 18 months since I launched my brand and it’s been an amazing experience sharing my message of storytelling to help entrepreneurs and businesses build powerful storytelling brands.

Over the past 5 years, I’ve been building competences and skills in sales, storytelling, networking, relationship building and management, marketing, branding, leadership and community building. I now work with people who want to use their stories to market their brands online. If storytelling has been a struggle for you, I can help. I can help you get clear on your storytelling personality, how to find the right audience for your story, share the right stories, and leverage these stories to market your brand.

I believe nothing happens by chance. I didn’t go through all I did, the people I met, the places I worked, the skills and abilities I developed for nothing.

I went through all that for you, so I can share my stories with you and encourage you to share your stories with the world! I know the voices in your head seem real, the fear of the unknown, the fear of what people will say, fear of if you are good enough or if your story is good enough, fear for your safety and security after sharing your story. I understand all these fears and confusion because I’ve been through it too.

That’s why I have crystallized my experiences in my story journal and documented how I overcame my fears and challenges, permitting myself to shine and share my story with the world without fear or favour. Now that I’ve been through this journey, I now help you and other storytellers permit themselves to share their stories boldly, through an effective storytelling strategy like I have done.

I’ve made all the mistakes, been through all the heartaches, so I can help you build the well-known, well-loved brand of your dreams. Through my free resources, online courses, and programs, I share insights, practical tips and empower you with the brand marketing strategies you need to build a profitable storytelling brand. I have created different ways for you to learn and grow in your storytelling journey. You can partake in my training events, coaching programs or online courses.

If you enjoy storytelling, you’ll enjoy working with me! I help you see the story in every experience, good or bad. I have seen the power of storytelling at work in families, friendships, businesses and even government. I know if you develop great storytelling skills, you will enjoy great progress and results in your life and business.

Storytelling empowers you to lead the life of your dreams. This is why I’m so passionate about storytelling. Through my blog and other platforms, I will share with you my journey as I evolve and show you a step-by-step blueprint to use storytelling to create the life and business of your dreams.

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