I got a mail recently from a Comrade who says ‘’I am more of an oral narrator, poor in scripting out my stories.‘’
I smiled when I saw that mail because it was a bit ironic!
Over 2 year ago, when Periscope and Facebook launched live video feature newly, quite a lot of people in the personal development industry used it!
I looked on in morbid fear because I couldn’t get over my mindset that ‘’live videos were not my thing’’
I felt content with the narrative that ‘’I am more of a writer. That is how best I communicate my thoughts’’
I even extended the mindset to my audience, ‘’Anyone who is truly a part of my tribe would connect with me via my writings only. I don’t need live videos to engage my audience’’
I wish I can tell you that it was true!
Alas, it wasn’t!
Because of my fears and perception of HOW best I could communicate my stories effectively to my audience, I lost out of a great opportunity to engage my audience and enjoy lots of massive organic reach and visibility for my brand.
To show you how strong this mindset was, it took me over a year to be able to do my first live video!
Thankfully, I have been able to overcome that negative mindset and develop competency to tell stories via text or orally.
I was even able to do live videos and one-minute video series daily over a period of 30 days.
I am sharing this story so that the principles I’m about to share in the remaining part of this article is taken in the context it is written.
There are 5 major ways you can communicate your stories:
Oral stories are how culture has been passed from one generation to another over the thousands of years that humans have lived on this planet.
However, sometimes you have different narratives of the same story, hence, a more accurate means of communicating stories.
Written stories are a better means of communicating stories. Not only do they ensure we get accurate narrations, they also ensure we get to imagine the emotional intensity of the story through the use of language and storytelling techniques.
This is responsible for why even in the digital age, many people are still queuing to get books especially captivating novels like the Harry Potter series.
Then came Audio stories, now, people can listen to their favorite stories via CDs, radios, podcasts and any online listening platform like iTunes, SoundCloud or Deezer.
Audio stories are convenient, you can listen to it at your pace, and when music is used in the story, it encourages retainment and brings about an enjoyable experience.
Visual stories, these are stories that are told pictorially. There’s a popular saying that, ‘’a picture is worth a thousand words’’
This is especially true for those who are in the creative space like artists, photographers, dancers, etc
Audio-visual stories are by far the most effective because it engages all your senses and encourages facial recognition and memory recall.
For the kind of work we do as storytellers and marketers building our brands and our communities, we need to master 3 of these channels:
You can’t pick one and leave the other 2.
The three are a must-have.
However, you can start with the one where you have natural tendency to tell stories well with.
For me, writing was and is still my first love. So, I would start with writing if I were to start my journey as a storyteller….but I won’t end there.
And I suggest you don’t either.
If you think, you are a better orator, leverage audio platforms or video platforms and share your stories via speaking.
Then, transcribe your stories into text and use them in your social media posts, emails, and blog posts.
Do the same if you are a writer like me, and you struggle to share your stories via audio or videos.
Write your text and then read out your script in your audio or videos.
You can also hire a Virtual Assistant to transcribe it for you to either written or audio if you don’t have the time and can afford to hire someone to do it for you.
You don’t have an excuse oh
By all means, you must start sharing your stories!